IN THE STUDIO:
MARGHERITA MACCAPANI MISSONI
We talk family and fashion with the new mom
Photography Bjorn Iooss
Fashion Editor Michaela Dosamantes
Interview Ray Siegel
Hair Edward Lampley
Makeup Cyndle Komarovski
Above: Margherita Maccapani Missoni wears Missoni
Margherita Maccapani Missoni’s name has become synonymous with Italian style. Even though the fashion world was hers for the taking, Margherita feels most comfortable at the house of Missoni, where she has undeniably brought her own flare. In Sumirago, Italy where most of the Missoni family resides, her and her new son Otto are surrounded by fashion every day. During Margherita’s last trip to New York, we talked about motherhood, a day in her shoes, and continuing her family’s legacy.How did you come to earn the title of brand ambassador to Missoni?
It all started when I was 18 and I graduated from high school and finally moved to the city. At that time Missoni went through a big stylistic change: it became younger, fresher, and more fashionable. I hit the party scene wearing Missoni’s distinctive designs and people saw that I brought a new energy and a new perspective to the brand. The designs—which speak to my personality and aesthetic—are perfectly suited for me and vice versa, hence my role as Brand Ambassador followed quite naturally. Back then we would attend even the opening of a door, but now it’s different; but when you are part of a company and grow inside it, you don’t simply go to work in the morning and get back home at 6pm; you end up doing whatever is needed. What is a day in the life of Margherita like?
I wake up at 7:30, change my son Otto’s diaper and have breakfast with him. At 8:30, I usually do one hour of cross-fit training with an instructor at home, then I shower and head to the office which is no more than 1km away. After his nap, Otto and the nanny walk over to the office so that we can hang out a little in the atelier before lunching at my grandmother’s next door. The afternoon is spent working in the office and around 6:00 I normally go back home to play with the baby before giving him a bath and feeding him dinner. By 8:15 he’s in bed and I can enjoy dinner either at home or at a restaurant with my husband. Why is it important to you to work for your family’s fashion house as opposed to pursuing an alternative route in fashion?
It’s hard to explain, but I think it has a lot to do with the strong sense of belonging that I feel and that we all share. What we belong to, in a sense, is a big knot, a bond composed of the concepts of Missoni, fashion, family and Sumirago (where the company is based and where most of us live) which blend together; it’s hard for me to separate them into singular ideas. Cutting off the Missoni company from my life would mean giving up a big part of who I am. What have you learned about fashion and style from the men and women in your family?
Every single aspect of my life was infused with fashion while growing up, from morning to night, from Monday to Sunday. Every afternoon after school I would go to the factory to hang out in the atelier and play with patterns and pieces of fabrics, dressing myself and models. I learned bits and pieces from everyone around me and through being constantly surrounded by fashion and design. My grandmother, Rosita, my mother, Angela, and I have different personal styles, but we share the same taste.How would you describe your own personal style?
My style is spontaneous and instinctive. It really reflects my background; what I’ve seen, where I’ve been and who I’ve met. Most public people
nowadays are dressed by professional stylists and I think you can really tell. They don’t look as if they own the clothes that they’re wearing and I hope that one can’t say that about me. How do you incorporate Missoni into your personal style?
I don’t find it hard to use color or pattern or knitwear. It’s something that comes to me naturally—it’s instinctual. What is the best advice that you’ve ever received?
Keep it real. What do you love most about working in fashion now?
Living in the moment. What is your favorite archival Missoni piece that you own?
A printed and fringed silk jersey gown from the 1970s. What do you do in your spare time?
Well, Otto is a big part of my life right now! But I love to travel to new and old places, to visit and shop at flea markets, to try new restaurants, to hike and enjoy nature…All sorts of things! What is the most exciting thing about being a new mom?
My son Otto gives me balance! Since his birth, I’m much more relaxed and at ease with the world. I would never change back to the pre-Otto
Margherita. I feel fulfilled. Do you have any hidden talents?
I love to embroider. What is one thing that you’d never leave home without?
My photos. What is the one thing that you think every woman should own?
A turban. What is the last great concert you’ve seen, exhibition you’ve went to, or book that you’ve read?
I’m hearing a fantastic heavy metal gig at the local village fair from my balcony while writing this! I saw a remarkable exhibition about Georgia O’Keeffe last year at Lake George in San Francisco. Dostoevsky’s “The Idiot” would be the last great book I’ve read.
Above: Margherita Maccapani Missoni wears Proenza Schouler