IN THE STUDIO: BULLIONY
The Monaco-based jeweler presents his latest collection inspired by generosity and love
Photography Alexandra Utzmann
Words Ray Siegel
As Jean-Theirry Besins’s story goes, the Prince Rainier and Princess Grace of Monaco gave two gold bar pendants to very dear friends, Jean and Edith Besins. In 2012, Jean-Thierry Besins founded the luxury jewelry brand Bulliony
to pay tribute to his family’s history. This season, the connection to his family’s heritage remains, but moves toward an entirely new love story. “All of the pieces are related to the same gold bar, which finds its origin in the two gold bar pendants given to my grandparents by Prince Rainier for their wedding, as the prince was their witness. All Bulliony pieces therefore pay tribute to this friendship and the love between my grandparents that lasted more than 65 years. There will always be a gold bar in my collections, so that there will always be a direct link to the story—on every piece,” Besins explains. “The story behind the latest collection has to do with my girlfriend, Aline. I was inspired by the more delicate jewels that she chooses and I decided to create a collection.”Where does your passion for jewelry making originate?
This passion grew since this gold bar was given to me by my grand mother. It was the most elegant and coolest object I had ever seen and touched. I had to redesign the gold bars and start making all sorts of collections with them. This is also how I started making custom engravings on them.Why do you favor gold?
The reason I choose gold—and by gold, I mean 18ct solid gold—is because the concept of wearing these mini gold bars can only be great if the bars are full. The feel of it is just amazing. I don’t know one person who touches the pieces doesn’t go “ah, OK” or “WOW.” I want my brand to be known for it’s quality. I have had a lot of famous jewelry makers tell me, ‘JT, you should make them empty inside, or put smaller stones, it’s going to cost a fortune at retail and you won’t sell!” I don’t listen, this is why I sell the biggest pieces privately rather than in retail. I love to get to know my customers and help them personalize their Bulliony pieces. This is the only way I can offer the best quality to a fair price.Can you share any future plans that you have to extend your brand?
I want to grow my brand organically and to let consumers know that our brand is one of great design, a true story and inheritance, and unbeatable quality for a fair price. I want people to know about Bulliony’s efforts to be the only jewelry brand with these qualities.What else is on the horizon for Bulliony?
I’m preparing many showrooms from September onwards all around the world. I can tell you that we’ll be opening a showroom in Monaco in July, one Paris in September, and another Kazakhstan in October. On December 22nd, we’re participating in a charity event. Bulliony will be giving some of its collection to be auctioned by Christie’s. The charity event takes place at the Badrutt’s Palace Hotel in St. Moritz and the auction will sell from all the largest jewelry brands in an effort to support local causes.What is one thing about this collection that you wish you could communicate with those who wear your designs?
That you should always personalize them.Who is your ideal customer?
A person of taste who happens to be generous with his family and his friends.How would you describe your style of jewelry making in your own words?
70g yellow gold open bracelet, 55g yellow gold bracelet, bracelet with seven gold bars on a silk chord with custom engraving
White, yellow, and rose gold mini pendant on 80cm chainsFor more information go to Bulliony.com or E-mail firstname.lastname@example.org for custom orders